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Relationship Driven Marketing Solutions
Religious and Non-Profit

 

Obtaining profit for Non-Profits

The non-profit industry, over 1/3 of which is made up of religious-based organizations, has a generally firm foundation. In recent years, the amount of contributions to the 1.8 million non-profit organizations in the United States has risen steadily. More than 75% of the money that these organizations raise comes directly from individuals, not corporations (which account for less than 6% of all giving). Most non-profits rely on direct mail to connect with potential donors - but is that method still generating good results?

Unfortunately, no is becoming the most common answer. The good news is if you work with a firm that understands your challenges you can find ways to continue to make direct mail marketing work for you.
 
In today’s competitive environment, that firm is Platinum Direct.
 

Newer Challenges For Non-Profits

 
A major challenge facing non-profits has been the increased price of direct mail. Postage rates have gone up several times in recent years.  What does that mean for your organization? It means that to generate a solid ROI that increases year over year, non-profits need higher and higher response rates. 
 
The problem is that's not what's been happening. Direct mail response rates have gone down dramatically – they average only about 1% today. Just to receive 100 donations, your non-profit or religious organization will have to send out 10,000 mailings - at a cost of $4,100 in postage alone! Thankfully, there are ways to generate higher response rates from your direct mail marketing efforts – and at Platinum Direct, we’ve got more than a few ideas up our sleeve!
 
Another challenge facing non-profit and religious organizations is a likely decrease in corporate donations. Although corporations do not make up a large percentage of donations, they are still an important source of steady revenue. However, as corporations continue sending more of their work overseas in order to cut their costs, they are more likely to distance themselves from American non-profit organizations.
 
Unfortunately, they fail to realize they are missing out on opportunities for positive publicity when they need it most. With a marketing campaign by Platinum Direct, you can show them the error of their ways - and encourage bigger donations than ever before.
 

Platinum Direct and You - Reaching New Levels of Success  

 
Platinum Direct offers the answers to help you overcome the unique challenges that your company faces in the non-profit/religious sector. Unlike traditional direct mail methods which simply send out cookie-cutter messages to thousands of leads, we can help you narrow your audience so you can focus on contacting the leads most interested in working with your organization. In addition, we create personalized, relationship-driven messages that will attract the attention of your recipients and encourage them to take the action that you want to take - and in greater numbers - resulting in a higher ROI.
 
Not only will Platinum Direct’s integrated marketing methods work on individual donors, but our services also target corporations, small businesses and more. Additionally, once you've secured that initial donation, we can help you maintain and grow your relationships with those donors in order to secure future revenue for years to come.
 
Just because you’re a non-profit doesn’t mean you’re not in business. Let Platinum Direct’s innovative marketing programs show potential donors what you’re all about.
 





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